Old Spice

"the digital hit of 2010" - Ad Age

When you're asked to redesign old spice.com, you go straight to the store and buy the entire deodorant aisle. I was assigned to lead the charge in UX and assisted Mark Shepherd in UI design. I'm proud to label it my most memorable and ridiculously manly smelling site. #swag

Working alongside Eric Baldwin, Creative Director of Old Spice, I was pushed to think outside the box and make deodorant fun and entertaining with the typography lockups.
"we're redesigning oldspice.com." - Sean O'Brien
The rest was hysterical history.
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